Consumer too not “ faithful ” a dozen —— price war, consumer is transferred immediately, want to new brand, new idea appears only, consumer produces the psychology of attempt, change, affect the reliant rate of pair of former brands then. Accordingly, the step of sale is singler and singler, the level of sale is reduced, the order of the market from this very random. And across, consumer complains the enterprise makes exterior text only, buy from beginning to end ” of face of two pairs of “ . is this the fault of consumer? Investigate its reason, it is the enterprise did not touch consumer, consumer also was not touched.

One, the highest state that letting a person touch is brand sale

We know a sign very easily, remember a brand easily also, but, we are not easy satisfactory to a brand, also build the loyalty to the brand hard, should not carry more to the brand touched.

No matter how material develops, no matter how science and technology progresses, no matter difference of culture of China and foreign countries is how old, people longs to touch. Do not say commerce experiences, it is namely in our daily life experience, touching also is extremely rare be short of. Because rare be short of, people longs to touch more. This kind yearns for the existence of sensation demand, it is the base that touchs sale existence. Also be the existence as a result of this kind of demand, “ touchs ” to appear often, touched sale to just have the market.

Touch, remember all one's life. This touchs the effect of sale namely. If a brand, once touched outstanding, so brand and person are not commodity and person's so simple relation. However person and person, person and enterprise complete sincerity come the state of love, be spirit of article of market economy go-between, humanism is highest reflect. To this, we must want to study, a client, a consumer has never met before with enterprise or its brand so, already can feel like old friends at the first meeting can be touched again, form faithfulness to spend, what is those who lean? This needs to analyse the brand, how is the value of the brand made, be how convey?

2, how does the brand let consumer touch

A lot of companies think the brand makes ad namely purely, do an activity, make conduct propaganda, do mark design. Actually, the brand is with leader viewpoint of value and company culture be closely bound up, be by inside and outside.

System of employee, agency, product, organization, in-house mechanism reflected a brand, it is the carrier of the brand. Accordingly, an outer ministry can touch the brand of consumer, there is solid base certainly in the interior of the brand, have corresponding company viewpoint of value and company culture, have the concept of the products plan that match and market sale, reflected each dimension of brand value to spend.
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